10 Irresistible Lead Magnets That Attract Buyers
Why Your Lead Magnet Might Be Failing You (And What to Do Instead)
What if your lead magnet is working… but only attracting people who will never buy from you?
What if it could do more than just grow your list—what if it could grow your income and genuinely help people at the same time?
Now that is a beautiful thing.
Too many coaches get stuck chasing vanity metrics: more downloads, more subscribers, more “yay me” moments. But here’s the kicker—if those people aren’t aligned with your offer, your list isn’t a business tool. It’s just a dusty little trophy shelf.
Let’s fix that.
Welcome to the Real Talk
Hey hey, it’s Gregory. I started my first coaching business in 2007 after leaving the 9-to-5 grind. It wasn’t easy—I made every mistake in the book—but I kept showing up, and eventually built something that feels aligned, creative, and sustainable.
This blog (and my podcast, You’re Subscribed) is for new coaches and creatives who want the same: a coaching business that supports the life you actually want—without selling your soul or slipping into someone else’s formula.
We’re talking email lists that feel human. Lead magnets that actually matter. Emails that sound like you.
Let’s get into it.
Why Most Lead Magnets Attract the Wrong People
Let’s just say it: not all freebies are created equal.
A decent lead magnet might get subscribers. That’s not the problem.
The real issue? Most freebies don’t qualify the right people. They don’t move people forward. They don’t filter for alignment. They offer vague value instead of solving a real, tangible problem your ideal client is facing right now.
Example:
“10 Tips to Feel More Confident” might get clicks, but when you drop your $300 program, all you hear are crickets. Why? Because the freebie didn’t connect to what you actually sell. It felt good—but it didn’t do anything.
Your freebie should:
Help your audience take a first step toward transformation
Filter out the lurkers
Set you up to serve and sell
10 Irresistible Lead Magnets That Attract Buyers (Not Just Freebie Seekers)
Here are 10 high-converting lead magnet ideas that attract the right people—folks who are far more likely to become paying clients.
1. The Quick Win Guide
Short, sweet, and gets results in 15 minutes or less.
Examples:
“3 Steps to Find Your First Coaching Client”
“How to Launch a Podcast in 2 Days” Why it works: It builds trust fast by solving an urgent problem.
2. The Email Mini Course
3–5 days of value-packed emails (add audio/video for extra flair).
Examples:
“Build Your Email List in 5 Days”
“The Confident Coach Starter Series”
Why it works: High-touch, structured, and easy to follow.
3. A Private Audio Series or Podcast
Let them hear your voice—literally.
Why it works: It builds intimacy while they walk, wash dishes, or hide from their kids.
Pro tip: Tie each episode to your bigger framework and end with a soft invitation to work with you.
4. A Quiz with Personality
Everyone loves learning about themselves.
Example: “What Kind of Email Rebel Are You?”
Why it works: Segments your list and naturally points to different offers based on results.
5. The Action Taker Checklist
One-page, printable, ink-friendly magic.
Examples:
“Your First Email List Setup Checklist”
“10 Steps to Launch Your Coaching Offer”
Why it works: Helps people get sh*t done and positions you as a finisher.
6. A Free Training or Workshop
Still works. Yes, even now.
Why it works: One topic. One result. One aligned offer at the end. No bait-and-switch. Just real value.
7. Swipe Files or Templates
Everyone wants shortcuts.
Examples:
“Weekly Email Planner Template”
“5 Story-Based Email Templates”
Why it works: You’re showing them how you think and saving them time.
8. The First-Step Roadmap
Give away just the start of your method—not the whole enchilada.
Examples:
“Your 5-Day Email List Launch Map”
“Step One to Becoming a Booked-Out Coach”
Why it works: Reduces overwhelm, builds clarity, and teases the next step.
9. Tool or Resource Library
Personal curation = trust.
Why it works: Create a password-protected vault of resources, tools, and links you personally use (with commentary). Positions you as a go-to guide.
10. Email Subject Line Cheat Sheet
Everyone wants better open rates.
Why it works: Give 50–150+ click-worthy subject lines and show how to use them. Layer in strategy, context, and follow-up support.
Don’t Forget the Follow-Up
Even the best lead magnet won’t convert if your follow-up game is weak.
Here’s what to do after someone opts in:
Send the freebie right away
Deliver a short welcome sequence (2–4 emails)
Share a little about who you are and what you stand for
Offer value, quick wins, and a natural next step (your paid offer)
Nurture. Build trust. Tell stories. And don’t disappear after day one.
Wrap Up and Action Step
Alright, rebel—your challenge is simple:
👉 Pick ONE lead magnet idea from this list that feels doable and aligned with your audience.
👉 Build it this month. Not next year. Not when Mercury goes direct. This month.
And before you do that? Ask your people what they need. Not what sounds clever or cool. What actual problem are they trying to solve?
Start there.
Ready for Support?
If you're stuck, overwhelmed, or secretly avoiding your first email because #anxiety—I've got your back.
➡️ Head to thequirkyrebelcoach.com
You'll find:
My free Tools + Resource Library
Swipe files, email templates, and goodies galore
A low-key, high-value membership: List Launch Studio ($17/mo, no upsells, no BS)
You don’t have to figure this all out on your own. You just have to start with one thing.
Now go build something magical—and I’ll see you in your inbox (or on the next episode of You’re Subscribed).
