Start Your Email List in 2025 — The Quirky Rebel Way

Imagine this: every time you create something meaningful—whether it’s a new offer, a course, or a message with the potential to help someone—you have a reliable way to get it in front of the people who truly want to hear from you. Not just those who happen to scroll past it, but those who raised their hands and said, “Yes, I’m in.”

That’s the power of email marketing. It’s direct, effective, and built on permission-based connection. For me, it’s become the most consistent and dependable way to grow my business and nurture a community around my work.

Launching and nurturing my email list has been one of the most valuable moves I’ve made as a coach. It’s not just a tool for promotion—it’s a space for storytelling, service, and sustainable growth. And I didn’t start with a huge audience. I started at zero.

If you’re looking to create something that grows with you, supports your offers, and helps you connect with aligned clients, now is the time to start. The List Launch Challenge is a free 5-day mini course where I guide you step-by-step through building your list from scratch. We’ve even included tech tutorials to make the process approachable and doable at any stage.

Let’s explore how you can build an intentional, effective email list in 2025.

01) Know Why You Need a List

Your business thrives on connection—and email allows you to create that connection consistently.

Unlike social media, where your content reaches only a fraction of your followers (less than 6%, according to recent data), email lands in a place people check daily. In fact, 99% of people check their email every single day. That makes it one of the most direct and high-leverage ways to communicate with your audience.

Email subscribers come in with a different mindset than social media followers. They’ve opted in. They’ve said yes to hearing from you. That makes them more likely to engage with your content, respond to your offers, and become long-term clients.

02) Create an Offer Worth Subscribing For

Rather than saying “Join my list,” give people a clear and compelling reason to do so.

Create a free resource that delivers immediate value. It doesn’t have to be fancy—it just needs to be relevant and helpful. Consider:

• A streamlined version of your paid offer

• A practical checklist, roadmap, or guide

• A tool or insight you wish you had when you were starting out

This opt-in offer is the first step in building trust. Make it thoughtful, aligned with your message, and genuinely useful.

03) Set Up a Smooth Opt-In Experience

Make it easy for people to sign up and feel good about the experience.

Your opt-in form should be simple, visible, and clear about the value you’re offering. Place it on your homepage, include it in relevant content, and communicate what subscribers will get and how it will help them.

Also, don’t overlook the welcome email. It’s often your first direct communication with a new subscriber. Use it to reinforce their decision, set expectations, and begin building the relationship.

04) Share Your Offer Consistently

Creating your offer is just the beginning—now it’s time to share it consistently and confidently.

Let people know about your freebie across multiple platforms. The only way people will find it is if you’re actively sharing it or getting in front of new audiences—and that requires consistency. Don’t assume people will just stumble across it. Keep showing up, keep offering, and keep reminding your community that this resource exists:

• Link it in your social bios

• Post about it regularly on social media

• Include it in your blog posts and guest content

• Mention it during interviews or podcast appearances

You can also collaborate with peers and include your opt-in as part of a value-packed bonus or partner promotion.

05) Send the First Email—and Keep Going

One of the biggest mindset blocks is knowing what to say after someone joins your list.

Start by choosing 2–3 content themes that reflect your values, your expertise, and the kind of transformation you help people achieve. Then keep it simple: share stories, tips, insights, and invitations that come from the heart.

Consistency matters more than frequency. Whether it’s weekly, biweekly, or monthly, pick a rhythm that works for you—and stick with it.

Final Thought:

You don’t need a massive list. You need a meaningful one. And it all starts with that very first subscriber. It may take a little time, but what matters is that you begin. One real connection at a time—that’s how sustainable growth is built.

Even a small group of engaged subscribers who trust you and want to learn from you can create momentum in your business. Your email list becomes a space to serve, support, and invite—not just sell.

Start building that foundation now. One subscriber at a time. One message at a time.

Ready to rebelize and start growing your email list Join The List launch Studio Membership?